Revolutionizing the live, in-venue sports experience
The game and the audio.
Back in sync.
SportsBug delivers local radio play-by-play to fans' phones with under one second of delay, over the cellular networks already in the building. No venue hardware. Live now at Citi Field with the New York Mets and Audacy.
40,000 fans are on their feet.
You saw it happen.“Swing and a drive, deep left field… gone!”
The call lands while the ball is still in the air.“Two and two, here’s the pitch…”
Still on the previous at-bat, long after the celebration.The problem
Digital killed the live broadcast
For decades, fans brought transistor radios to the ballpark and heard the call as the play happened. Digital distribution broke that. Streamed play-by-play now arrives 30 seconds to 2 minutes behind the action, and AM/FM signals die inside current venue structures. The local voice, one of the most valuable assets in sports media, went silent in the one place it matters most.
Teams lose engagement, sponsorship inventory, and audience data. Broadcasters lose listening hours in their most passionate market: sports. Fans lose the announcers they love.
How it works
Technology, not infrastructure
The broadcast feed comes to us
SportsBug takes the rightsholder's live radio broadcast directly at the source, before distribution latency is introduced.
We deliver it in under a second
Proprietary ultra-low-latency streaming pushes the audio over the 4G and 5G networks already serving the venue. No transmitters, no Wi-Fi buildout, no hardware on site.
Fans listen in the team's own app
The stream integrates into existing team and league ecosystems. Mets fans listen inside the MLB Ballpark app. Oregon fans listen inside the Oregon Sports Network app. No new behavior to learn.
Who it serves
Every second of delay is money on the table
The call, in sync with the play
Legendary announcers on your phone, matched to the action in front of you. Free to fans, inside the apps they already use.
New inventory, new data
Sponsorable audio inventory inside the venue, first-party engagement data, and a game-day experience competitors can't match.
Win back the in-venue audience
Longer listening sessions, premium in-venue ad inventory, and the local voice restored to its most loyal listeners, whether the rights sit with a station group or the team's own media operation.
At the game?
How to listen
- Citi Field: open the MLB Ballpark app and listen to Mets Radio, with Howie Rose, Keith Raad, and Pat McCarthy, in sync with the field.
- University of Oregon: open the Oregon Sports Network app at home football, basketball, and baseball games for the Learfield broadcast in real time.
- Free to fans. Nothing to install beyond the app your team already offers.
Put the broadcast back in the building
One conversation is enough to scope a deployment. No venue hardware, live in weeks.