Technology
Ultra-low latency,
zero infrastructure
SportsBug is a software platform, not a hardware installation. That single architectural decision drives everything: deployment speed, cost, reliability, and scale.
The architecture in plain terms
Source-direct ingest
We take the broadcast at the point of origin, ahead of the encoding and distribution chains that add 30 to 90 seconds of delay to conventional streams.
Proprietary low-latency transport
Purpose-built streaming keeps end-to-end delay under one second at full-venue scale, across tens of thousands of concurrent listeners on commercial 4G and 5G networks.
Native app integration
The stream lives inside existing team, league, and rightsholder apps: MLB Ballpark, Oregon Sports Network, or a partner's own platform. Team branding, sponsor activation, and analytics come with it.
What that architecture buys you
Weeks, not seasons
No transmitters to mount, no cabling to run, no venue construction windows to schedule. Deployment is a software integration.
No hardware to buy
There is no equipment to purchase, mount, or maintain. The cellular network already in the building is the delivery layer.
Proven at scale
Validated in live production at a major collegiate program and an MLB ballpark, in the most demanding environment there is: a full stadium on game day.
Multilingual by design
The platform carries multiple simultaneous audio channels, enabling Spanish-language and other alternate broadcasts in perfect sync.
Accessibility built in
Synchronized descriptive play-by-play gives blind and low-vision fans an in-venue experience aligned with the live action, not a minute behind it.
Reliability first
Live sports allow no second take. The platform is engineered for flawless execution when every second matters.
Beyond the venue
The at-home problem is next
Television and streaming delays now mean a text message or a neighbor's cheer can spoil a play before it reaches your screen. The same synchronization technology that works at Citi Field can align the local radio call with virtually any television or streaming feed at home.
In-home synchronized listening is the platform's next chapter, extending the addressable audience from the fans in the building to every fan watching the game.
Put the broadcast back in the building
One conversation is enough to scope a deployment. No venue hardware, live in weeks.