For Teams, Leagues & Broadcasters
New inventory. New data.
No venue hardware.
SportsBug strengthens the media ecosystem you already have. It plugs into your app, carries your broadcast, activates your sponsors, and deploys in weeks without venue construction.
For teams and rightsholders
Sponsorship inventory
Synchronized audio creates a new, premium, in-venue inventory category: presenting sponsorships, audio ads, and activation moments tied to the live call.
First-party engagement data
Who listened, when, and for how long. Audience insight from inside your own building, feeding the first-party data strategy every organization is now building.
A differentiated game day
The local call in sync with the field is an experience no scoreboard upgrade can replicate, and it deploys in weeks, not seasons.
For broadcasters and media partners
Many teams are their own broadcasters. Whether the rights sit with a station group or the team's media operation, the economics are the same: your most engaged audience is in the building and can't hear you.
Listening hours recovered
Your most passionate audience is inside the venue and currently can't hear you. Synchronized delivery brings them back for every home game.
Premium ad opportunity
An engaged, in-venue, digitally measurable audience is inventory advertisers do not currently have access to anywhere else.
Your talent, amplified
Legendary voices are franchise assets. SportsBug puts them back in the building where the emotional connection was built in the first place.
For collegiate athletics
Collegiate programs share the professional objectives and add their own: alumni engagement, donor relationships, and accessibility commitments. A synchronized local broadcast serves all three, and the Learfield-Oregon deployment provides a proven template across football, basketball, and baseball.
- Oregon fans listen inside the Oregon Sports Network app they already use
- Multi-sport from a single integration
- Renewed at Oregon after live-season validation
Deployment
What it takes to go live
Scope
One conversation covering the broadcast source, the delivery app, and the activation plan.
Integrate
Software integration with the broadcast feed and the team or league app. No venue construction, no hardware procurement.
Activate
Launch with a coordinated promotion plan: in-venue messaging, QR codes, digital comms, and sponsor participation. Adoption is won here, and we work it with you.
Put the broadcast back in the building
One conversation is enough to scope a deployment. No venue hardware, live in weeks.